Live Windows is a project conceived and developed by Alfio Pozzoni,
research and innovation director of Fabrica.
Live Windows is an experience design research project applied to front stores communication. Stores are the real meeting point between people and brands. Benetton stores become intelligent places for a new language connecting people and brand.
Technology is the key to trigger new experiences in the retail space.
The choice of technology influences the way to create the contents to be displayed. The constant research for new creativity is our goal.
Fabrica invites prestigious universities and design schools from all over the world to join its network getting global visibility for the creativity of their students. Their works are published on the Benetton Live Windows.